Animation movies in Business

Posted on March 1, 2011

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By: Kabeer Mahajan

It’s the half term holidays in the UK and so no surprises then that a children’s animation feature at the top of the box office charts. Gnomeo & Juliet, was up 13% from the previous weekend to £2.5m, the Disney flick has now grossed an impressive total of £12.90m. in second place was another movie with a heavy dose of animation. The Simon Pegg starrer grossed £2.07m in its second weeks on the chart. The highest placed debut was I am Number Four. The Steven Spielberg produced teen rom-thriller racked up £1.63 million to claim the third spot.
And the holidays made sure that two more animation movies grossed over a million on the charts and were in the top 5. Yogi Bear and Tangled both have attracted a fair amount of children to the screens.
Despite opening in the high six figures, both No Strings Attached and West Is West were placed in the bottom half of the top 10. No Strings Attached a comedy starring Ashton Kutcher and Natalie Portman debuted with £979,000. West is West, the sequel to 1999’s East Is East, kicked off with £758,000 and was most popular in areas with high concentrations of the Asian demographic.
A slight disappointment was that Drive Angry, starring Nicolas Cage and The Rite with Anthony Hopkins failed to make it to the top 10. Both movies grossed above the £600,000 mark.
Collections for The King’s Speech slid 28%, pushing it out of the top 5. This is the movie’s eight week on the chart. The movie is strongly billed to break into the all time UK top 25.

UK Top 10 (up to 27 February)
1. Gnomeo & Juliet, £2.50m
2. Paul, £2.07m
3. I Am Number Four, £1.63m
4. Yogi Bear, £1.47m
5. Tangled, £1.35m
6. The King’s Speech, £1.21m
7. Big Mommas: Like Father, Like Son, £993k
8. No Strings Attached, £979k
9. True Grit, £862k
10. West Is West, £758k

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Posted in: Film