Film Opportunity for 2012 Olympics

Posted on March 10, 2011


By: Saravanan Sugumaran

London 2012 Celebrations (Courtesy of Film London)

As London step up their preparations to impress the world ahead of the 2012 Olympics, the Film Exhibition sector wants a piece of the pie.

In order to ensure that the film exhibitors tap into the right opportunities, a host of representatives participated in a Film London Exhibitors Forum that took place at BAFTA (British Academy of Film and Television Arts) yesterday.

Speakers from the London 2012 Cultural Programme, the Greater London Authority (GLA) and various other cultural organizations shared views and expertise on the best ways to participate within the cultural initiatives of the 2012 Olympics.

“The cultural strategy of the 2012 Olympics is essential,” said Chenine Bhathena, Creative Programmer of the London 2012 Olympics as she opened the forum. While explaining the overview of the strategy, she was quick to identify the underlying importance of the Cultural Olympiad for this initiative to be implemented.

The London 2012 Cultural Olympiad is the largest cultural celebration in the history of modern Olympic Movements. It is designed to allow everyone in the UK to be a part of the London Olympics. Spreading over a four-year period, it aims to inspire creativity across all forms of culture especially among the young people.

The Olympiad which will be the UK’s biggest ever festival will cater to all aspects of art; through music, theatre, the visual arts, film and last but not least digital innovation.

Film is considered as a vital component of the 2012 Olympiad featuring numerous events ranging from a short film competition to an animation film production. These projects, which are mainly targeting the youth community, are designed to provide encouragement for the young people to show their creative talents in producing a short film or an animation film.

The projects titled “Film Nation: Shots” and “Tate Movie Project” will both reward the winners by broadcasting their production amidst the 2012 Olympics.

For more information, click here.

Posted in: Film