Sundance comes to London

Posted on March 17, 2011

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By: Aarti Jitender

Robert Redford is bringing Sundance to London next year. On Tuesday, the actor turned film-maker announced the festival will be held from April 26-29, 2012 at The O2 Arena. It will feature American film screenings, live music performances and panel discussions.

Speaking at the Sundance London launch, Redford, who founded the original Sundance Film Festival in Utah in 1978 to promote independent film-making, said he’s wanted to expand to London for a long time but it was just a matter on how and when.

Redford said he wanted to bring the “very best in current American independent cinema” to the UK, according to the BBC. “We’re coming in very small. We’re here four days, we’re not bringing the full complement of Sundance – we’re bringing film and American music.”

The Utah film festival has brought wider attention and introduced audiences to movies such as Reservoir Dogs, The Blair Witch Project, Thank You For Smoking, Napoleon Dynamite and Little Miss Sunshine.

British films and talent have also had some success in Utah. This year English actress Felicity Jones won the Special Jury Prize for her role in Like Crazy, while the film itself won Sundance’s Grand Jury Prize for a dramatic film. Other British actors like Olivia Colman and Peter Mullan also received recognition for their performance in Tyrannosaur.

While the festival has changed over the decades from a low-profile venue for small-budget independent films into a media and marketing extravaganza for celebrities trying to snag some swag (i.e. free giveaways), the Sundance Institute has tried to curb these activities by starting its “Focus On Film” campaign in 2006

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Posted in: Film